Phosphorus: I developed a comprehensive branding strategy with marketing collateral for a genetic testing startup over a period of two years.
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3D rendering of patient-facing DNA collection kit. 100% digitally produced using Adobe Illustrator.
3D rendering of a secondary concept of patient-facing DNA sample collection kit.
An explosive cover for our branding guidebook.
Example of iconography devised for D2C branding.
Example of SaaS-focused branding.
Photoshop and Illustrator used in conjunction to produce product photography.
Patient booklet cover.
Doctor-focused clinical one-pager.
Personnel directory one-pager.
Excerpt from product marketing competitive one-pager.
Trade show pop-up banner design.
Early iterative concepts for new product logos.
More early iterative concepts for new product marketing materials.
Conceptual, illustrated team plaques.
Excerpt from SaaS product booklet.
Mock-up for patient-facing trifold.
Diagnostic products booklet excerpt.
Owl's Brew: I adapted an existing bottle-sized dieline for a new can product.
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Recombine: I expanded and polished an existing suite of both print and online marketing materials as well as educational decks for a carrier screening company over a period of 2 years.
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Original logo design applied to a new booklet for a branded infertility study.
Excerpt from Spanish-language marketing booklet for carrier screening test.
Spanish-language patient-facing FAQ document.
Company positioning one-pager.
Company story one-pager.
Excerpt from genetic technologies educational deck.
Excerpt from educational deck about genetic technologies.
Excerpt from educational deck about genetic testing methods.
Excerpt from educational deck about carrier screening.
AceViu: I created the logo and designed several operational materials for a NYC commercial real estate startup.
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Powering Precision Health: I produced a suite of social graphics for a content calendar leading up to yearly international summit.
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Ditto PR: I artificially standardized the backgrounds for employee photos on the company’s Team page.
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Columbia’s School of International and Public Affairs: I created branded materials for use by Open Gov Hub—a client focused on bringing transparency to government activities throughout the world.
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